This free two-part interactive series will inform food producers and processors of the opportunities and challenges of selling their products in the United States. Hosted by Export Navigator and Chris Legler of Axios Growth Consulting, this webinar series will teach you how to position your products to American consumers, ways to approach the market, and how to gain visibility with distributors, agents and consumers.
Part 1, May 26 Overview:
• Orientation of the US market
• Consumer demand and opportunities
• Speciality food in the Western US
• Connecting with retailers & distributors
• Creating brand visibility
Part 2, June 1 Overview:
• Feasibility of selling across the border
• Logistics of selling in the US
• Price & margin expectations
• Optimizing packaging
• Labeling requirements
This free series will be led by Chris Legler of Axios Growth Consulting. Chris is a growth-oriented leader who defines and implements strategic plans. His experience includes 20 years as a senior executive and over 10 years as a management consultant. As the former owner and operator of a wholesale coffee roasting company in Marin County, California, Chris truly understands the needs of the small business owner and strategies that can achieve success.
This seminar will be conducted via live webinar. Participants will receive access to a recording for seven days after the live session. Questions? Contact info@exportnavigator.ca or visit exportnavigator.ca
We help businesses diversify and grow beyond B.C. by guiding them through the export process. Once accepted into Export Navigator, you’ll have free one-on-one access to your personal export advisor. Your advisor knows your region, your community, and will get to know your business to provide tailored guidance.